【요 약】

Ⅰ. 연구목적 ·······················································1

Ⅱ. 중국 식품산업의 환경 변화 ···································3
1. 인구/소득수준의 변화 ··············································3
2. 문화/트랜드의 변화 ················································5
3. 중국의 WTO 가입과 유통업 개방 ·······························8

Ⅲ. 중국진출 우리 기업들의 성공 point ··························10
성공point 1 : 식품을 먹는 것이 아니라 문화를 먹는 것이다 ····10
성공point 2 : 목표는 상위 5% 소비자이다 ·························13
성공point 3 : 유통방식 선택에 신중을 기하라 ·····················17

Ⅳ. 시사점 ·························································19